Chris Heric looks at the legacy that is to be learned from the fate that befell Eastman Kodak

The invention of the Apple Mac 25 years ago changed the face of print, wiping out the 500-year-old typesetting industry in less than five years and signaling the end of the $1m+ page make-up systems, and that was just the beginning. Chris Heric looks at the legacy that Steve Jobs gave to print

Software guru Chris Heric ponders what the digitisation of media, that is content without a medium, means to the printer, and says it could prove problematic for us

Heric says the advent of web to print can be beneficial, but only if it is married with a traditional understanding of customer service

Heric says printers are masters of the digital file and need to utilise that expertise to get on the digital wave that is engulfing books, and will impact on almost all areas of print

The buzzwords that may not be all hype says Heric

Heric says that printers are now well versed in change, and say that IT investment will pay for itself many times over

Heric says the extinction of the monster sized Christmas catalogue serves a warning to printers to focus on document production  in print and non-print versions

Heric asks when is ‘new and improved’ software compelling enough to change, and how do you rationalise the need for upgrade