A major drawcard at this month’s PrintWorks Expo 2010 and Visual Impact Image Expo at Sydney’s Darling Harbour, will be the expert insight from a number of keynote speakers who will discuss where the print industry stands, how to handle the threats facing printers and what opportunities lie ahead.
On day one of the event, Bernard Cassell, president, APIA and managing director of CPI Group will present an update on the industry supported 'Paper, Part of Everyday' campaign to promote the sustainability and effectiveness of print. In doing so he will present key information to both buyers and sellers of print that support the industry wide campaign.
This year, Kate Dunn returns for the fourth PODi AppForum and will also make an appearance at the PrintWorks Keynotes to discuss the state of the print and graphic communications industry worldwide. Where the industry going and what its key opportunities and threats in coming years are, will be the key outcomes from this session
Theo Pettaras, managing director, Digitalpress will be the final speaker during the three-day event. Pettaras will address issues including to what extent is cross-media marketing – with or without print – Impacting on the industry, measurability and the importance of ‘return on investment’, as well the move towards more targeted and direct communications.
All PrintWorks Keynotes sessions will take place on the hall one mezzanine, above the Visual Impact Image Expo.
Andrew Tribute
