Fespa commits to Asia region

Fespa says it has signalled its commitment to the Asia region ahead of Fespa China 2014, with a presence at the advertising and sign technology event APPP Expo held this week in Shanghai.

At the exhibition, Fespa, together with its Chinese member association and Fespa China partner CSGIA, worked to develop relationships within the Chinese advertising and signage community and meet with companies to discuss the forthcoming Fespa China 2014 event.

Nigel Steffens, Fespa board advisor, says, “With the launch of Fespa China we wanted to use Fespa’s global reputation to grow

the existing CSGIA event and add a new dimension by attracting major digital players looking for a platform to do business with Chinese printers. In recent years, China has seen a marked growth in digital printing, so by bringing the industry leaders to the region, we can help nurture and educate local printers about the digital opportunity.”

Fespa expanded its global event portfolio last year with the launch of the inaugural Fespa China 2013 in Shanghai. It says it achieved its objective of attracting major international digital technology manufacturers to the established CSGIA screen printing event. It adds that Fespa China 2014 is already 30 per cent bigger than the 2013 event, which it says highights the demand for an event like Fespa to showcase leading players and technologies in wide format print, including screen, digital and textile.

Fespa China will take place in Guangzhou this year, a move which Fespa expects to attract a larger number of visitors from Southern China, in addition to the audience from last year’s Shanghai event. Steffens adds, “Our inaugural event illustrated the importance of digital printing to the future of the Chinese printing industry with 36 per cent of visitors confirming an interest in digital, in addition to their traditional focus on the screen process.

“We also saw a noticeable increase in Chinese visitors to our most recent European show, Fespa Digital, which took place in Munich, Germany in May. Over 100 Chinese printers attended the Digital event, double the number that attended the last Fespa Digital in Hamburg, 2010. This rise affirms our perceptions about the trends in the Chinese market and demonstrates the escalating demand among leading printers in China for expert insights into developments in digital.”

Fespa adds that its focus, in all its events, on education and knowledge sharing will continue at Fespa China 2014 will be no different. It says the 12 per cent of visitors to Fespa China 2013 stated that seminars were the key reason for attending the event, emphasising the appetite in China for guidance and best practice. Fespa China 2014 will again bring seminars and educational features, using key industry speakers to help present new opportunities and show how printers can grow their businesses.

Steffens concludes, “Fespa China 2014 is a great opportunity for Chinese printers, and those from neighbouring countries, to visit and see the latest applications and technologies, as well as hearing from leading industry players in the screen and digital markets. At APPP Expo we look forward to meeting with prospective visitors and exhibitors to provide them with insights into what they can expect from the Fespa China event in November 2014.”

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