Fuji Xerox highlights business shift

In Tokyo, Fuji Xerox is hosting 29 media representatives from 13 countries in the Asia Pacific region, taking the opportunity to the shift in its business towards supporting its customers’ businesses through effective partnership.

Media received presentations from top Fuji Xerox management: Tadahito Yamamoto, president and representative director of Fuji Xerox; Masashi Honda, corporate vice president; and Masataka Jo, senior vice president and executive general manager of Greater China Operations. Yamamoto said, “Our business was previously limited to supporting our customers’ document printing via paper. However, we have shifted ourselves to become our a partner who understands their true issues, their workflow and their processes to support their communications in efficiently creating values. We are committed to propose and deliver solutions and services that will solve their issues.”

This year, the company has released a slew of innovations aimed at supporting its clients, which include Cloud solutions such as its SkyDesk Media Switch that links paper documents to multimedia; a scan translation service; an audio guide service; colour MFPs as well as new digital production technology.

It sees the Asia Pacific as an area of positive growth and continues to dominate the markets in the region. Yamamoto said, “While Fuji Xerox is headquartered in Japan, our business growth engine is our overseas operations. The sales in the Asia Pacific region, including China made up 43 per cent of our revenue in 2012 and we strive to stretch that number to 50 per cent this year.”

The company’s operations in the region include China, Korea, Taiwan, Philippines, Vietnam, Thailand, Malaysia, Singapore, Australia, New Zealand, Hong Kong and it recently opened an office in Myanmar.

Pictured above: Fuji Xerox executives pose with media representatives from around the Asia Pacific

 

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