Ipex aims for new ground

This year’s Ipex exhibition is strikingly different to those of the past 40 years, gone are many of the major exhibitors and in their place has come a huge content programme, writes Wayne Robinson from London.

Event director Trevor Crawford says Ipex 2014 is the first of a new style of print expo, where the technology runs side by side with business development content in forms of seminars, panels, lectures and workshops.

Talking to AP at the show Crawford says, “It feels like a new launch, one that has never been done before. Print is evolving, and Ipex is no different, we can’t stand still, and so we have put together the most comprehensive programme ever seen at a print event.

“Today is Day One, but it seems already the print community is on the same wavelength, the World Print Summit was standing room only, and the Masterclasses were full.”

Crawford’s hand has been forced somewhat by the withdrawal of prior bedrock exhibitors, nonetheless he believes that those who attend the week long show will derive tangible benefits, from the content, and from the 400 exhibitors who are filling two halls at the new location of the Excel Centre in London’s east.

In total there are some 130 different sessions featuring 230 different speakers, adding up to more than 80 hours of content that will focus on the business of successful printing and emerging opportunities.

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