Upgrading your website more than an online company advert can reap rich dividends, and clients are now expecting to relate through the internet
Upgrading your website more than an online company advert can reap rich dividends, and clients are now expecting to relate through the internet
Some rather disturbing, but not altogether unexpected news came this week as some of the largest and oldest newspapers in the USA decided to cease publication. While many sources are available as to why newspaper business models are failing, it is important to look at the history as a lesson to give us insight. We are all deeply ingrained in the print industry, and our livelihood is dependent upon its existence as a profitable business.
Well… as is the world begins to sober to the reality that economic times are likely to get worse before they improve, nearly every aspect of print production is beginning to look at ways to save money in the costs of the process. Traditionally, we have looked at the process of print production itself as the only real means with which to streamline production, but we are reaching a near optimal use of time and resources… diminishing returns are on the horizon in the abilities of print production to cut too many more appreciable costs
Web-to-print is the virtual face and CSR of your company, but don’t wait for solutions to be spoon-fed, you can DIY says Heric
Heric says the outstanding development of new desktop publishing has a lot to do with the old school typographers
It has been a long-standing question – Is it better to get a computer guy, and teach him printing, or to get a printing guy, and teach him the computer?
Heric says inkjet will offer print beyond print opportunities for printers that want to bring their expertise to new applications.
Margaret Thatcher’s impact on print was profound, her alliance with Australia’s Rupert Murdoch provided one of the defining moments in the history of UK print, and of industrial relations, and resonated around the world, writes Australian Printer editor Wayne Robinson. |
A new letterpress printing and design studio has started in Brisbane, with one man’s hobby now becoming a full time business as Little Peach Co opens its doors. |