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The sole New Zealand exhibitor at drupa, Absolute Proof, says the show was fantastic for business and by far the best event he had ever taken part in. Hugo Kristensson, managing director of Gimlé, the company behind Absolute Proof says that he didn’t expect to sell any units off his booth, but sold three by the end of the first week.In addition, the company signed up new distributors, extending its reach around the world, most notably in India. Possible distributors from Germany, France, Italy, Spain and Scandinavia took part in discussions.
drupa represented good timing for Absolute Proof to launch in the European market. The product is mature now, Kristensson says, and is highly suited to the advanced European market.
While Absolute Proof has made a big impact in the packaging industry, Kristensson says there are few parts of the graphic arts that it isn’t suited to. "We’ve got the industry covered," he says.
The exposure has also brought interest in Absolute Proof from the big boys of the industry. Kodak and Heidelberg both sent delegations to the Absolute Proof booth to see how it worked.
"It was the first time I’d shown them directly how it worked," Kristensson says. "When they see it, they get very excited."
Absolute Proof was part of the new concept drupa Innovation Parc at drupa, consisting of smaller, young software-based companies with innovative ideas. The setting was ideal for Absolute Proof, Kristensson says.
"We get a lot of people through and they are the right people. We don’t get bookbinders coming through here. There‚s also been a lot of media people coming through.
"We’ve participated in many shows all over the world, but this is the greatest show that we’ve ever been involved with."
Working with the extended colour gamut in flexo and packaging applications, Absolute Proof has been particularly successful in providing an accurate proofing solution. Where other proofing providers are still struggling to find a solution, Absolute Proof has solved the problem, Kristensson says.
