Nelson Ferrari: leaving HP to focus on his Bolivian Orphanage Foundation project and the next phase of his brainchild, the Design Graphics Warehouse (DGW).
Tags:
High profile fixture of the large format industry, Nelson Ferrari, has left HP after nine years driving HP’s large format business, to concentrate on his Bolivian Orphanage Foundation and to run the Design Graphics Warehouse (DGW) in Milson’s Point. For the past nine years, Ferrari has evengelised and been a major advocate of digital wide format technology and has witnessed its substantial growth in the Australian print market.DGW was Ferrari’s brainchild. With the support of other industry partners, he created an environment in which young designers can test their skills on a range of commercial work in a supported environment. Six years after its establishment, DGW is a hive of creative activity.
"DGW has grown to be a self-supporting, stand alone centre that is enabling the creation of some fantastic design work and multi-media projects. I am excited to be able to dedicate my time to continuing the great work that DGW does, however in the long term I am looking to expand to Melbourne and grow even larger!"
More than just a design studio, DGW provides customers with a full end to end campaign management from initial concept through to printing and fulfilment including high-end variable data printing.
"Working at HP for 12 years, and on the Designjet portfolio for nine has really given me a wonderful insight into the world of design and creative process," says Ferrari. "DGW has some of the most talented young designers working here. We give them the opportunity after they graduate to work on leading edge projects that will stand them in good stead for future professional assignments. In fact a number of our designers have gone overseas to work in creative houses in London and New York on the strength of the work they have been producing at DGW."
The Bolivian Orphanage Foundation project has already raised $4.5m which Ferrari says will be used to build a residential and commercial complex whose income will be distributed throughout the orphanages in Bolivia through Ferrari’s Foundation.
