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Fuji Xerox Australia will launch its fifth annual D-Print Digital Design Competition to the creative market on August 18 which is expected to set all new levels of design innovation. The D-Print Competition invites participants to experience the advantages of digital printing alongside traditional offset, most notably, the company’s DocuColor 2045, DocuColor 2060 and DocuColor 6060 digital printing presses. These include colour quality, variable data applications, short-run economies and quick turnaround times. In addition, this year’s D-Print Competition aims to increase the awareness of personalised communication through creative applications, which Fuji Xerox says can be achieved by utilising the Fuji Xerox VariColor software range.According to Brett Maishman, Fuji Xerox Australia industry marketing manager for graphic arts, this year’s campaign calls on the Australian creative community, including graphic designers, creative directors and marketing personnel, to experience the multitude of benefits that can be gained by utilising digital printing.
"We want to encourage creatives to really think outside the square and utilise digital printing innovatively," says Maishman.
During the D-Print campaign, which closes on February 27 2004, members of the creative community are encouraged to visit participating printers to have a piece of work digitally printed. The entrant will also be asked to describe in 25 words or less explaining the benefits of printing their application using Xerox digital technology. A panel of design and print professionals, including representatives from AGDA and ADMA, will judge the works.
First prize includes a travel voucher to the value of $10,000, which can be redeemed for a holiday of the recipient’s choice. The three runners-up will each win a stay at their choice of B & B around Australia, to the value of $500.
Further information about the competition, including a list of participating printers, is available at www.fujixerox.com.au/DPrint .
