appointments  marketing  GASAA 
The Graphic Arts Services Association of Australia has undertaken its own extreme (and painless) make-over, with the help of leading design agency, The Glasshouse. The new logo and look represents the positive changes in GASAA and the diverse make-up of its membership. Adopting contemporary design, typography and the use of earthy tones, GASAA says the work of The Glasshouse crystalises the important message of GASAA - an association providing the link between creation and output.

Wayne McDougall, national president of GASAA says, “The association is excited about the new direction and vibrant, new look for GASAA”.

Julia Scott, brand development director at The Glasshouse, comments, "As a recently joined member of GASAA, we have been impressed by the way it has helped our creative people understand the key issues surrounding output. We are more than pleased to be able to give back some of our time to the development of a new look for GASAA."

Garry Knespal, Executive Officer of GASAA says "The excellent design work that has been done, will now be advanced with a personalised direct marketing campaign to the graphic arts industry, inviting all to come onboard the new GASAA. With our low-cost membership fees, significantly discounted software/training and our moderated tech forum, GASAA membership is appealing to large and small companies providing creative and print services."

Checkout the new GASAA at www.gasaa.asn.au