The Innovate 05 free learning event starts making its way through the Asia Pacific region next month. Kicking off in Hong Kong, the Fuji Xerox-sponsored event carries on through April and May, working its way through Asia and Australia, including stops in Sydney, Melbourne and Brisbane. Attendees can choose from one of three tracks, each of which are presented by leading experts in their individual fields.
The ‘designing for digital’ track will be presented by Ray Wearn, director of Seven World Wide’s Hong Kong operations. Wearn will be speaking about the applications of VDP, the value of one-to-one marketing and how to design a job for a digital print campaign.
Eric R. Kenly will present the track ‘gearing up for the “Supra” company, targeted at increasing ROI on documents. Among the topics he will cover will be ideas on how to spark new business, an overview of digital tools’ impact on customers and the next steps to sustained growth.
The topic of the third track is ‘Being Successful and avoiding digital pitfalls’, targeted at commercial printers, quick printers and in-plant printers.
Presented by David Bicknell, the track will run through how to sell high-response, personalised print campaigns, solutions and workflow innovations for growing digital capabilities. Bicknell will also look at the tangible next steps and how to identify the opportunities for value added services.
