Konica Minolta’s latest brand advertising campaign, featuring the theme ‘Make Ordinary Extraordinary’ has taken a prime position in recent television, print, press, outdoor signage, targeted direct mail and high-profile sponsorships. The company says the breadth of the campaign is the first visible indication of the power of the newly merged company and its determination to capitalise on the opportunity presented by the merger of two powerful players in the global imaging marketplace.
Frank Mellish, Konica Minolta Australia national marketing director, says, "Our brand theme expresses a commitment to our customers that we will continue to produce industry-leading products and services that will allow them to achieve extraordinary results.
"Our industry-leading research and development team in Japan is dedicated to producing copiers, cameras and printers that will empower our customers to exploit imaging technology. Our Australian operation is committed to providing extraordinary levels of customer service to support our product lines."
Koica Minolta believes its commitment to providing customers with industry-leading products is best demonstrated by the release in August of the Konica Minolta bizhub C350: a multi-function device that delivers ground-breaking security, remote access and price performance attributes, that empowers users to greatly improve their productivity.
"The bizhub C350 is a revolutionary business solution that exemplifies the innovative capabilities of the newly merged R&D organisations," Mellish says.
The brand theme Make Ordinary Extraordinary was introduced through a ‘teaser campaign’ on the Channel 7 evening newsbreak, during the Olympics, and will be featured in a 60 second television commercial that will broadcast from September onwards.
