Heavy traffic: Böttcher\'s stand drew much attention at PrintEx03.
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Böttcher set out to prove the company has more to offer he industry than rollers at PrintEx03, utilising its full range of products on a two-colour Heidelberg Speedmaster 52 press. The press ran live demonstrations every day printing a two-colour Böttcher complete solution advertisement. Among the products on display were Böttcherin 6003, BöttcherFount S-3020, BöttcherTop 2501 blankets, BöttcherPro Silux 20, and the full range of cleaning and maintenance products. Also launched on the stand was Böttcher ’s full range of blankets, including the BöttcherTop 1002 coating plate.According to Böttcher Australia general manager Mitch Mulligan, the stand drew much attention and generated over 100 new leads and contacts, with many of these placing orders for Böttcher’s products on the stand.
"The feeling was that PrintEx was as good, if not better than PacPrint in terms of the number and quality of attendees, as well as the amount of qualified contacts and leads generated," says Mulligan.
"It was also a chance to ultimately sit down and catch up with our customers outside the workplace, hence our Böttcher Café on stand."
