Gordon Towell, Group CEO of GEON, formerly the Pacific Print Group (PPG)
Pacific Print Group rebranded and will in future trade as GEON, with effect from February 14 reflecting a new marketing approach to integration of its 12 subsidiaries which will retain their individual name, management and focus on customer service. PPG subsidiaries include Agency Printing, Albion Graphics, AP Mail, Bays Press, BFG, Business Print Group, Brebner Print, Graphic Print Works, Graphic World, Impact Printing, Kiwi Labels and Printco. All now fall under the GEON brand umbrella.
Why GEON? "Just as geons are shapes which together compose every object in society and are mankind’s visual alphabet," says the company in a media release, "the GEON brand will reflect the former Pacific Print Group’s total one-stop shop capability in providing print and mail material from business card to magazine and catalogue production all the way from idea creation to customer delivery."
Gordon Towell, Group CEO of GEON, says, "As a brand, GEON is strategic, visionary and progressive in scope and will enable us to move forward with a unique offering focusing on providing customers with quality, service and security of brand in what is a highly fractured print and mail management industry.
"Everything we produce is visual while the basic element of everything humans create is the geon. GEON as a name sits perfectly with our organisation’s combined ability to create visual brand success for our customers.
"The GEON Group will now aim to reshape the print and mail industry by combining the passion, skills and specialist resources of our employees thereby providing a single integrated end-to-end solution in print production and delivery. GEON will also provide the security of a full service offering within the one organization, reducing the potential dangers of multiple external suppliers and guarding client’s brands," says Towell.
GEON runs commercial printing operations in Australia and New Zealand and Australia which combined employ more than 800 staff and generate annual revenues of approximately A$200m. Its primary focus is the providion of a range of high quality print and mail solutions to a wide range of customers in the publishing, retail, corporate and government sectors.
Read Brian Moore’s exclusive interview with Gordon Towell - on the day GEON came into existence - in the March issue of Australian Printer and the April issue of New Zealand Printer.
