The 2008 Pride In Print Supreme Award went last Friday night to Penrose company Original Screen for a poster produced for Wella Koleston that judges hailed as being of "amazing" quality. The "Hair Comes Alive In Our Hands" poster was rated as being "an absolutely superb example of a large-screen format screen print. Beautiful shadow, midtone and highlights created an excellent result."
"The poster, depicting a model with swirling long blond hair and penetrating blue eyes, was an 'amazing result'," says senior Pride In Print prepress judge, Bill Ashworth.
"This job was done with an extremely fine screen ruling. It is very difficult to get such smooth flesh tones with such a fine half-tone frequency.
"A remarkable thing about the final printed result is the similarity between the digital proof of the artwork and the final poster.
"It shows no scuffing or marks of any kind. There is no fault at all.
"The degree of difficulty would have been very high and the judges viewed the final result as exceptional," concludes Ashworth.
The "Hair Comes Alive In Our Hands" poster was printed on Yupo stock on a Thieme 5070 press supplied by Uni-screen, using inks supplied by Blue Print.
