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Family-owned Victorian bakery Eatwell Foods is adjusting its biscuit packaging based on scientific assessments of how difficult it is to open, good news for an aging Australian population.
Initial Scientific Review (ISR) reports rated the previous Gumnut biscuit packs with the low score of +2 on an accessibility benchmarking scale, which compares products’ ease of opening and legibility.
Eatwell transforms its Gumnut biscuit packaging for better accessibility
Responding to the assessment, Eatwell added a tear-here label to lower the force required to open the pack, as well as texturing on the edges of the plastic bag for a better grip. It also made the label easier to read.
Matthew McAlpin, managing director of Eatwell, says the changes have seen Gumnut biscuits retain market share in NSW healthcare organisations, and increase it with other health authorities.
He says, “HealthShare NSW approached us to sort out another type of food packaging, which allowed us to enter a new market. The changes have definitely been worth doing. You can have the best product, but if you can’t open it, it is no good.”
Fergal Barry, strategic partnerships manager for Arthritis Australia, says accessible packaging can provide new competitive advantages for packaging companies.
Barry says, “The pack dimensions are the same and the changes needed in manufacturing were low cost, yet resulted in significant differences to the usability of the end product.
“Accessible packaging is giving manufacturers the opportunity to escape from price-dominated competition, opening up new markets and helping them retain existing ones in tight competition.”
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