Print | i-grafix.com | Print News | Packaging News | Wide Format news | Australia, New Zealand and Asia Print and Packaging news from Australia, New Zealand and Asia
oOH! media’s latest EnergyAustralia campaign combines attention-grabbing boards and floor graphics with the persuasive power of printed flyers.
Seven custom built dispensing panels will appear in shopping centres across Melbourne, featuring a red illuminated button that, when pressed, dispenses information cards about EnergyAustralia’s flexible pricing plans that fold up to the size of a credit card.
Three kinds of print with two kinds of power: getting attention and talking up the sale
The company estimates the campaign has the potential to reach 2.7 million shoppers.
Simon Brady, head of product and brand marketing, says the campaign is a creative and interactive way to build brand awareness and cut through.
He says, “The retail environment is the best way to reach our target audience – it’s an area where they spend an extended period of time, and it’s also an interactive and exciting space.”
John Purcell, head of production with oOH!, says this kind of campaign is becoming more popular, as dispensing ShopaLites when combined with strong creative encourage interaction.
He says, “We know people are receptive to product information while in the shopping centre, as they are looking for inspiration.
“Dispensing retail panels deliver high impact and a greater long term connection as they give shoppers something to take away.”
GO TO MORE AUSTRALIA NEWS
