O’Connor new OMA chairman

The Outdoor Media Association has a new chairman; Steve O’Connor, chief executive of JCDecaux will take over the role from Richard Herring.

O’Connor has more than 23 years experience in the industry; starting as sales manager with Buspak in 1990 and six years later appointed CEO of Buspak Hong Kong, then of Australia and New Zealand in 1998. He has been a member of the OMA Board since 2004.

Steve O’Connor, chief executive of JCDecaux and new chairman of the OMA, with Charmaine Moldrich, CEO of the OMA

Steve O’Connor, new chairman of the OMA, with Charmaine Moldrich, CEO of the OMA

The JCDecaux boss says he aims to identify industry-wide growth opportunities and work with members to realise this potential while sustaining the current growth trajectory.

He says, “In international markets we are seeing some clear growth drivers such as investment in digital signage and the increasing penetration of smartphones and mobile connectivity.”

O’Connor is also taking on the chairmanship of MOVE, the industry’s Measurement of Outdoor Visibility and Exposure metric.

He says, “Regular data updates, increasing the depth of the data and improving functionality of the software will continue to be a focus for the coming years.”

Charmain Moldrich, CEO of the OMA, says, “Steve has been an invaluable member of the
OMA Board, and I am looking forward to working with him in his new role.

“His experience in the OOH industry both in Australia and overseas, coupled with his passion and enthusiasm for the medium will help us drive the industry forward.”

Outgoing chairman Richard Herring, who has held the position since 2011, will remain on the OMA and MOVE boards. During his tenure the industry experienced unprecedented revenue growth, ending 2013 with net revenue of $543.8m.

O’Connor thanks Herring for his vision and directorship of the association, saying, “Under Richard’s leadership the industry has united around critical issues such as audience measurement, content management, government regulation and marketing and research.

“The OMA is in a strong position and I am excited to be stepping into the chairmanship at a time when the industry is so well poised for future growth.”


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