Goss International has announced a re-organisation, designed around regional service and support centres as it attempts to grow its share in core markets and expand into new areas.
Rick Nichols, president and chief executive of Goss International, says, “The needs of our customers have shifted over recent years as our industry environment as a whole has changed. Customers tell us they need a focus on simple, easy to use and cost effective technology supported by world class aftermarket services. Goss continues to manufacture the highest quality print machinery, but I believe that where and how quickly customers can access service and support is now more important than where products are manufactured.
“We also recognize that our environment for doing business has fundamentally changed. The markets to drive our future growth and profitability are shifting. We have decades of offset printing expertise. That gives us a significant advantage not just in our core newspaper and commercial printing sectors, but in other industries like packaging and emerging printing industries as well. Together, these are the reasons why we are transforming as a company.”
Goss will make three key changes to the way it does business. First, the company will simplify its organisational structure around regional parts, service and support centers for customers. Secondly, as part of that change, Goss will bring its existing operations in Europe in line with this new structure to become one unified, pan-continental sales and service organisation. Third, Goss will continue to diversify its product portfolio to drive revenues in markets where the company’s technology and engineering expertise give it a competitive edge. Goss says it has already made significant inroads into the multi-billion dollar packaging market and will continue to target growth in this industry. The company will also examine other industries where it believes it has an inbuilt competitive edge thanks to its technological expertise.
Nichols says, “Packaging is an attractive industry where Goss’s technology gives it a competitive advantage. I’m pleased that we’ve already made inroads into this market with our Vpak products, but we will be expanding more aggressively in this sector as well as researching and entering other new markets where we hold a competitive advantage.
“This transformation of the company and refocus on growth is critical for the future of our business. Goss has been through a decade of change, but I am confident we are near the end of that period. We have had to take some very difficult decisions but these were absolutely necessary in light of the facts. Goss has a bright future ahead of it and I look forward to continuing to lead the company toward sustainable growth.”
