Tetra Pak has rolled out its latest volume options and photographic printing techniques on its Tetra Fino Aseptic packaging range, in China and Pakistan.

The company says that eco flexo printing technology used for Tetra Fino Aseptic packages enables printing photographic images onto uncoated paperboard packaging, adding that the use of different paper, inks, screen ruling, anilox and dot gain interactions reduces mottling effects and maximises print quality.

Liu Jun, deputy general manager of Chinese launch customer Xi’an YinQiao, says, “Eco flexo is already having an impact. It has improved both the image of our brand and the design of the package. Consumers are more aware of our products and we have increased sales by more than 10 per cent since the introduction of photographic printing.”

Tetra Pak says the combination of Optisize volume and eco flexo packaging brings improved efficiency, stronger product differentiation and greater brand impact to manufacturers seeking highly cost effective packaging solutions. It says the eco flexo printing process brings photographic printing to Tetra Fino Aseptic packages for the first time, providing greater opportunities for product differentiation and brand impact and adds that OptiSize volume for Tetra Fino Aseptic allows customers to produce cartons tailored precisely to 70ml and 220ml portions — with more size options to follow — thus reducing packaging materials waste.

Hemant Krashak, product director at Tetra Pak, says,“Tetra Fino Aspetic is well known as a simple and cost effective package that enables producers to deliver safe, nutritious beverages to consumers looking for value as well as quality. With today’s announcement of Optisize and eco flexo, producers can drive even greater efficiency and value while providing stand out branding which will have an impact on store shelves.”