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Anitech restructures for wide format growth

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Stephen Pratt, CEO, Anitech
Stephen Pratt, CEO, Anitech

Sign and display supplier Anitech has announced a corporate restructure, which will see its Australian operations divided into two specific areas.

The company has deconstructed its existing state branch structure in favour of an area management system which will divide its Australian operations into two areas, the northern region, encompassing QLD, ACT, NSW and NT, and the southern region which includes VIC, SA WA and TAS.

Anitech says the move has been designed to free up the management process and provide greater flexibility and autonomy, and will see Neil Gomez taking over the northern region and Cameron McGregor handling the southern region.

Stephen Pratt, CEO, Anitech says, “This restructure into north and south regions reflects the changing nature of our business and the forward focus of Anitech in providing a higher service standard to existing and future clients. These changes have come about as a result of a recent company review led by myself and our recently appointed general manager for sales and marketing, Mark Brown.”

Under the new structure both Gomez and McGregor will report direct to Brown who will report to Pratt.

Brown says, “This is the first major structural change for Anitech in over a decade and I think it will provide clarity of vision, enhanced management elasticity and plenty of enthusiasm as we move forward. We have a tight knit, professional team whose knowledge and experience is unmatched and our range of products and services provide the industry with the greatest choice currently in the market.”

Pratt says, “When we link together these new structural and staff changes with some of the new initiatives we have in the pipeline, it provides a whole new feeling for Anitech’s future. The senior management team and Anitech brand will continue to grow and our clients will be the major beneficiaries.”

The Anitech team will be on stand 438 at Pacprint/Visual Impact Image Expo exhibition in May.




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