Picking up international awards is becoming something of a habit for Auckland-based Insight Creative Ltd, which has just won two Gold Quill awards for its work on the 2004 Lion Nathan annual report in the competition run by the New York-based International Association of Business Communicators. Insight Creative director Mike Tisdall says the annual report won a Gold Quill – Merit, for Business Communication and a Gold Quill – Excellence, for Design.
“We have won the international Gold Quill for Business Communication consecutively for the last five years. This is the first time that an award has been offered in the design category, so it is great to pick up that too,” says Tisdall.
“This track record shows that New Zealand design can match the best in the world. It reinforces the objectives of the recent Better by Design conference. Already other Australian companies are coming to us because they see our work as world best practice standard.”
Mike Tisdall says that Lion Nathan’s 2002 annual report also made its mark in the United States-based ARC Awards, where it won the ‘World’s Best Beverages Company Annual Report’ and ‘Best International Annual Report’ in the 2003 awards.
More than 1000 entries from 26 different countries were received for this year’s IABC Gold Quill Awards, which closed on February 9.
The winners are selected by a panel of 30 international judges and the awards ceremony will take place at IABC’s international conference in Washington DC, in June.
