EFI has confirmed its new flagship printer for the soft signage market, the Vutek TX3250r is now commercially available worldwide.

EFI says with the ability to print direct to textile and transfer paper, the Vutek TX3250r is an ideal solution for printers looking to grow their soft signage business with a production-level printer.

The company adds it also enable users to diversify their offering by converting traditional vinyl signage to a product with lower shipping costs, a greener footprint, easier installation and higher margins.

Scott Schinlever, senior vice president and general manager of Inkjet Solutions at EFI says, “The introduction of the TX3250r should help eliminate the soft signage cost barrier for our customers and enable them to capture the market for soft signage, and flags.

“One benefit is the ability to print on textiles, opening new markets for our customers while expanding existing capabilities. EFI also focused on exceeding customer expectations for quality and reliability, as we did with the revolutionary FabriVu production quality textile printer that was launched nine years ago.”

The VUTEk TX3250r uses dye sublimation technology to dye, or sublimate, fabric fibers directly, so the fabric retains the same drape and soft hand customers prefer. This method achieves brighter colors than other textile printing methods and the final product is odourless, according to EFI.