Epson  appointments 
Industry gets a colourful presentation of Epson piezo print head technology If the industry was looking for an accurate depiction of the considerations taken by Epson in the development of the companyís piezo print head technology, they certainly received it at the Epson Colour School at Artescape in Sydney.

Attendees were let loose to experiment with acrylic paint and a variety of applicators ranging from rollers and squeegees; to metal chains, syringes and toy dolls.

Epson Australia director of marketing and e-business Mike Pleasants drew parallels between the painting mayhem that had taken place and the considerations that his company had made in the development of the piezo print head technology in his speech after the experimentation.

ìAs those who enjoyed the Epson Colour School experience soon discovered, getting ink or paint onto paper in exactly the right location, combination and quantity to create a beautiful image can be very tricky,î says Pleasants.

ìThatís why Epson has focused on developing two key technologies that give it maximum control over location, combination and quantity of ink placement. These technologies, our micropiezo print head and our superior pigment inks that can only be used with a micropiezo head, give Epson clear leadership in quality reproduction in the pro-graphics and photo printing sectors.î

According to Epson Australia business unit manager for professional graphics Craig Heckenberg, attendees left the event with a better understanding of the true nature of inkjet technology.

ìI think that people left today with a better perception of what technology is out there. Inkjet technology is definitely far beyond what people perceive it to be,î Heckenberg says.