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Ferag Australia has appointed of digital prepress specialist, George Frolov, to its prepress sales team in NSW. George has extensive prepress experience in the graphic arts industry, specialising in digital solutions in areas such as colour management and proofing, primarily for the packaging sector.Before joining Ferag Australia, he worked with digital prepress consultants The Connection where he was National Technical Manager responsible for developing and implementing digital processes and workflows. Prior to that, he worked in a trade position performing production work in areas such as litho plate making, camera operation, film combining, scanning and digital prepress (Mac and Esko).
"I have a trade background in analogue processes but my expertise is in digital processes, working with clients to manage their prepress requirements," says Frolov.
In his new role at Ferag, Frolov will represent the entire range of Ferag prepress consumables and equipment including Konica Minolta film and plates, digital proofing software, hardware and consumables, as well as HighWater and Lüscher CTP systems.
A key focus will be on the supply of film, plates - both analogue and CTP - and digital proofing solutions, an area in which where Frolov’s expertise will ensure that customers get the solutions they need, says Ferag.
"Lots of places can sell you colour management software but they don’t always tell you how to get the most out of it. Part of my role is to get the word out and educate people about the positives of colour management and digital proofing solutions," continues Frolov.
One of the attractions of representing Ferag, according to Frolov, is the company’s strong service ethic and focus on building customer relationships.
"I’m looking forward to meeting new clients and sharing my experience in digital prepress. I’m always keen to learn new things and I enjoy customer relations – that’s the prime reason for what I do."