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New team installed at Anitech

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New team at Anitech: (l-r) Mark Brown, GM sales & marketing; Stephen Pratt, CEO; Tony Troth GM technical services
New team at Anitech: (l-r) Mark Brown, GM sales & marketing; Stephen Pratt, CEO; Tony Troth GM technical services

Wide format hardware, software and service supplier Anitech has a new senior management team drawn from industry professionals.

The new CEO for the $35m a year national operation is Stephen Pratt, new general manager for sales and marketing is Mark Brown, and the new service manager is Tony Troth.


Anitech, which is 50 per cent owned by HGL p/e and 50 per cent by a number of employees, has installed the new team as former CEO Chris Wagstaff suddenly passed away just before Christmas, and former sales and marketing manager Barry Grant retired.

Pratt worked for Versamark then Kodak between 2000 and 2006 before moving outside the industry, Brown was formerly the general manager for Sericol, then the Sericol branch of Fujifilm, he has spent the last two years in the UK working with the inks division of Fujifilm. Troth has a lifetime of work in IT servicing.

Brown says, “It is an exciting time to be at Anitech. The market is evolving, it is growing and we intend to be at the centre of it. Our first job is to ensure we are closely aligned with the market.”

Anitech supplies the Seiko, Jetrix and Graphtec printers into Australia for the sign and display market, and is a major player in the AEC market. Its service operation not only services its own hardware customers but contracts out for other major hardware suppliers.


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