The 2007 calendar from Heidelberg received a silver award at the 57th International Calendar Show in Stuttgart. (Illustration: Heidelberger Druckmaschinen AG)
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Heidelberg’s 2007 calendar, on the theme "The world of finishings - experience creativity and individuality," received a silver award at the 57th International Calendar Show in Stuttgart, Germany. At the opening of the calendar show, Baden-Württemberg’s Minister of Economic Affairs, Ernst Pfister and the chairman of the Graphischer Klub Stuttgart eV, Peter Schwend, presented the certificate to the Heidelberg team. A total of 1094 calendars were entered, 951 of which were from Germany. Ten other countries took part in the competition.The panel of judges from the Graphischer Klub Stuttgart eV is made up of nine experts from the sector. They assess calendars according to four criteria: overall impression, functionality and originality, marketing concept with design, photography and typography, and the quality of production, including typesetting, reproduction, printing, and bookbinding.
Six gold awards were made this year, wong with 18 silver and 32 bronze.
The 2007 calendar from Heidelberg measures 43x67cm and shows the range and variety of flowers and leaves and plays with the artistic combination of metamorphoses, knowing no boundaries.
The International Institute of Plant Sciences in Heidelberg, photographic designer Richard Fischer from Rauenberg, and cct advertising agency in Heidelberg joined forces with Heidelberg to produce the calendar.
The aim was to find a culturally neutral theme for the wall calendar so that it could be sent to Heidelberg customers throughout the world. Secondly, it was shown how amazing results can be achieved by using both simple and more elaborate finishing techniques.
The individual monthly sheets were provided with a special effect as well as standard CMYK printing. Sometimes a spot coating with gloss was used, other times matt. S
ometimes Iriodin Silver or MFX Silver were printed in addition to CMYK to reinforce the realism of the leaves and flowers. On another occasion, a soft touch coating was applied or plant sections embossed to reinforce the plant structure. Silk-matt coating or golden cold foil was also used to present the plants as naturally as possible.
The calendar was printed in a run of 10,000 in Heidelberg on a Speedmaster CD 102 and 250gsm glossy art paper was used. The printing plates were created on a Suprasetter CTP system, while the embossing was performed on a Dymatrix 106 die-cutter.
The International Calendar Show is organised by the Baden-Württemberg Ministry of Economic Affairs, the Verband Druck und Medien in Baden-Württemberg eV, the Graphischer Klub Stuttgart eV, and Kodak GmbH Stuttgart.
As well as prizes for promotional and publishing calendars, the second part of the awards ceremony saw the presentation of the International Kodak Photo Calendar Award, celebrating the very best in photography.
The world’s biggest calendar presentation is one of the leading competitions in Europe’s print and media sector. The calendars are on show from January 19 to February 11, 2007 at the Haus der Wirtschaft in Stuttgart. This will be followed by exhibitions in Karlsruhe, Vienna, Durban and Cape Town (South Africa) and Windhoek (Namibia).
