BREAKING NEWS:
 
 
 

Telstra acquires Trading Post

Story Image
Buy and sell: Trading Post bought by Telstra
Buy and sell: Trading Post bought by Telstra
mergers & acquisitions 
Sensis, a wholly owned subsidiary of Telstra which is responsible for the publication and distribution of Australia’s phone directories, has acquired total ownership of the Australian-based Trading Post Group from wholly-owned subsidiaries of Dutch company Trader Classified Media in a cash deal worth $636m. Sensis is reported to have outbid rival offers from John Fairfax Holdings, Kerry Packer’s Publishing and Broadcasting and News Corp.

The transfer of ownership and operation of The Trading Post Group in Australia is immediate, which will see Sensis take a major stake in the Australian classified advertising market. Sensis will now be responsible for operating 22 popular print publications, five complementary online sites, two automotive inserts and Australia’s number one classified advertising brand, Trading Post.

Amongst others, the Trading Post Group print publications include Trading Post (general classifieds), Things that Go (automotive), Collectormania (collectables), Auto Trader Xtra (automotive) and Zest For Life (retirement). Its complementary online sites include tradingpost.com.au, autotrader.com.au, thingsthatgo.com.au, buysell.com.au and collectormania.com.au.

Ziggy Switkowski, Telstra CEO, says, "This strategic acquisition brings together two leading advertising businesses to create a powerful presence in Australia’s fastest growing advertising market – local print and online advertising".

According to Bruce Akhurst, Group managing director for broadband and media, says that the acquisition will generate revenues of approximately $148m in calendar year 2004, and with added substantial Sensis and Trading Post Group revenue and cost synergies resulting from this acquisition.

"The incremental EBITDA to Sensis from this investment and its associated benefits will exceed $64m in the 2004/05 operating year and I’m delighted one of our key growth vehicles, Sensis, has been able to secure a deal that will deliver significant value to Telstra shareholders," says Akhurst.

Sensis says it will operate the Trading Post initially as a stand-alone business. Roderick McAllery, Trading Post Group CEO, will continue as CEO and become a member of the Sensis Executive Leadership Team. There will be no change to the current Trading Post Group management structure. Trading Post’s staff base of nearly 830 people, and its Australian-based operations and facilities will now come under Sensis management.


Add your comment


OUR NEWS REGIONS

 

LATEST ISSUES ONLINE

Australian Printer
Asia Pacific Packaging Magazine
New Zealand Printer magazine
 
Banner

Latest AP Online

Australian Printer

OUR NEWS REGIONS

Features

2012: a busy year

2012 produced challenges, achievements, and more than a few changes for the industry. New PrintNZ manager Ruth Cobb reviews an eventful year

Read more
 

Tropical delight

Queensland based jobbing outfit Payne Print believes that investing in new technology is key to keeping ahead, and has just taken delivery of a new single-colour GTO

Read more
 
sideBar