In 2005, Graphic Packaging was also awarded in the same category for its QuiltWave technology
Graphic Packaging International has won the Metallized Product of the Year packaging award for a new packaging material for one of Kraft Foods North America’s premium cracker products. It is one of the Association of Industrial Metallizers, Coaters and Laminators (AIMCAL) group’s highest awards and was given for Graphic Packaging International combination of its two of its proprietary technologies into a material which is unique in a ceremony in Arizona.
AIMCAL serves as a global forum for the flexible metallizing, coating, and laminating industry. It has more than 219 member companies worldwide and association offices are located in Fort Mill, South Carolina.
The innovative solution developed by Graphic Packaging brought together the high strength and strategic lamination of its Z-flute paperboard package with the visual impact of its Composipac product - namely, reverse gravure printing on metallized polypropylene film which is then laminated to the paperboard.
"The result is a package that provides exceptional strength and superior high definition graphics, plus unmatched protection from tearing, scuffing, and moisture," says Chuck Tarlton, account executive for Graphic Packaging.
"There is no secondary packaging, so the product becomes a disappearing pallet in stores.”
Kraft’s Nabisco Entertainment Cracker is an upscale product that is made in four flavors - vegetable, wheat, original water, and pepper poppy water - and is packaged for the club channel in four 40-ounce cartons per case, with each carton containing eight individually-wrapped sleeves.
"Kraft wanted a package that would literally carry the load for this product - as an in-store billboard, as a disappearing pallet display, and as a material tough enough to withstand shipping, stacking, and consumer handling."
The special "Composipac Z-flute" material, which was introduced by Kraft during the last quarter of 2005, has had an impact on the market with both consumers and competitors, Tarlton claims.
"Nabisco Entertainment Crackers are achieving unprecedented sales levels and at least one of Kraft’s major competitors is responding by moving ahead with its own product packaging changes. In addition, Kraft is expanding its Nabisco Entertainment Crackers to the food service channel."
Graphic Packaging International (GPI) is a leading provider of paperboard packaging solutions to the beverage, food and other consumer products industries. The Company’s customers include some of the most widely recognized companies in the world.
