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Enfocus, a leading provider of PDF workflow tools has appointed Erik Cullins director of sales and marketing for North America, to its growing team. In this position, Cullins is responsible for overseeing customer service, product marketing, and sales and distribution in North America for Enfocus’ award-winning PDF solutions including PitStop Professional, the entire Certified PDF workflow suite, and new PitStop Automate.Cullins brings substantial experience in graphic arts production workflow and digital development. At Time Inc. he was instrumental in overseeing the publication’s migration of all ad delivery to PDF/X-1a and last served as associate director of digital development.
According to Patrick van Dam, executive vice president, Enfocus, Cullins was:
“A vocal proponent of PDF adoption and integration and one of our primary customers for many years. Our confidence that he will make a perfect addition to our management team is based on this close relationship as well as our knowledge of his considerable leadership and management abilities.”
Cullins was Time’s corporate workflow expert, responsible for helping design, implement, and support editorial and advertising workflows for all Time, Inc. and partner magazines. Cullins served as project leader on Time, Inc.’s large corporate initiatives such as its XML-based advertising transaction system, publishing management system, centralized advertising/editorial workflows, virtual proofing, and its on-line advertising portal. Cullins first joined Time, Inc. as field operations manager responsible for the printing operations of its West Coast printers.
Cullins is a frequent speaker at industry events such as MacWorld, Vue/Point, Print Workflow Summit, PIA/GATF, DDAP Conference, Digital Ad Lab, Spectrum, Seybold and the PrintMedia Expo.
Cullins is also an active participant in a number of industry organisations holding postions which include: DDAP Executive Committee; Chair of IdeAlliance SPACE/XML Working Group; Co-Chair of CIP4 Advertising Working Group; AdsML Steering Committee; and CGATS PDF/X Task Force. Now with Enfocus, Cullins is also looking forward to contributing to the Ghent PDF Workgroup (GWG).
