Masterfoods Packaging earns exclusive print award
Convex Plastics celebrates its 30th year next month with three new gold awards and its third supreme award finalist title in a decade at New Zealand’s Pride In Print event recently. The privately-owned Auckland company employs 85 staff and specialises in short-run high-quality flexographic printing and also serves the rubbish bag market.
It picked up the best-in-category award which put it into the finals for what it called “an extremely-challenging flexographic printing job” on the Whiskas Vita-Bites 75g packaging.
The flexographic printer earned the title for the dot quality, tonal control and pictorial image reproduction achieved.
Convex Plastics printing manager Gary Dillistone says that although the flexographic process was deemed an ideal fit for the job’s short print run, reproducing the rich colour and detail of the design was exacting.
“The fine text and screening reproduction is very difficult to achieve consistently through flexography,” he says.
The company’s two other gold medals were for its reproduction of burrito mix and gravy mix packaging for Pams which created a “huge challenge with registration - lots of small images over a large photopolymer plate .
“A normal job would have 16 mounting microdots on each stepped image. These required 64 and were the first time we’ve experienced this,” Mr Dillistone says.