From today, nearly one thousand posters and billboard sites across shopping centres, universities and Auckland airport will receive a rebrand from EYE to oOh! as the media company continues growing its Kiwi operation.
The re-branding follows oOH!’s acquisition of EYE Corp’s New Zealand, Australian and Indonesian operations from Network Ten late last year. Brendon Cook, chief executive of oOh!, says, “We acquired a great business in New Zealand and we’re dedicated to further improving it by repositioning our existing retail, fly and study infrastructure in premium locations and integrating new technologies to enable advertisers to capture and engage with growing audiences away from home.”
The company says the new brand, with the tag line ‘A World Away from Home’, reflects the changing face of the sector which has expanded from its traditional out-of-home offering to being a medium that connects advertisers with consumers while they are away from home.
Since the acquisition, oOh! has promoted Cameron Taylor to general manager for New Zealand, adding that it has also made significant investments in systems, people and consumer research to bolster its local away from home offering. Cook says, “We see New Zealand as a key growth market for oOh!, and we’re excited by the business potential. “As such we have appointed Cameron as the General Manager and given him responsibility to run oOh! New Zealand as a stand-alone business. The Group’s management and board will provide support, as and when needed, to help Cameron grow our market position.”
Taylor expressed excitement at the growth prospects made possible with the acquisition. He says, “The company has unparalleled experience in away from home and this will prove invaluable as we work to deliver New Zealand marketers with more innovative solutions to connect marketers with their consumers. My first priority is to update the current portfolio to maximise audiences, roll out new digital formats and continue to strengthen existing relationships.”
oOh!’s New Zealand portfolio currently includes: Fly at Auckland Airport; retail at shopping centres including Sylvia Park, Botany Downs, St Lukes, 277 Broadway, Riccarton Centre Place and Queensgate; and, study at Auckland University, Massey, Victoria and AUT.
