Xerox Corporation has agreed to acquire XMPie a leading provider of variable information software for $US54 million. Based in New York, the privately owned XMPie specialises in software that allows graphic designers, marketing companies and print providers to create marketing pieces with an individual’s name along with information and images based on buying preferences and personal interests.
In addition to creating targeted print communications like brochures, direct mailers, and catalogs, XMPie software can automatically generate related e-mails that drive customers to Web pages filled with information specifically designed for them.
These integrated marketing campaigns rely on digital printing systems like the Xerox iGen3 Digital Production Press to produce customised, high quality marketing collaterals.
Industry research firm InfoTrends believes the market for variable data printing that depends on software like XMPie to personalise applications is projected to triple in the US at a compounded annual rate of 26 percent from $US5.3 billion in 2004 to $US16.6 billion in 2009.
Ursula Burns, president, Xerox Business Group Operations says: "Through this acquisition we are bringing the intelligence of data collection together with the quality of digital printing to provide complete, measurable solutions for multimedia marketing campaigns."
Founded in 2000 and funded by Jerusalem Venture Partners, XMPie is a global operation with about 60 employees. XMPie will keep the company’s headquarters in New York and its research and development facility in Netanya, Israel. The vast majority of XMPie employees are expected to join Xerox.
