Ecovative plans to expand its Mushroom Packaging business to Asia as it sees the continent as the world's biggest hub for manufacturing and packaging.
Speaking to the media, Eben Bayer, chief executive officer, Ecovative says the company is presently looking to launch Mushroom Packaging in Thailand and throughout Asia and is seeking a market leader with expertise in sales, distribution, marketing and production of protective packaging to team up with so as to launch this green technology.
Bayer says that the company's business development team is open to different options, but there is a preference to license the technology to a qualified partner with expertise in manufacturing, sales and distribution of protective packaging.
He says, "We are also developing new uses for this material, including building insulation, ceiling tiles, automotive components and more. In the future, a packaging facility could be expanded to serve other markets as well.”
“In general, Mushroom Packaging has comparable performance for the same price and is far more environmentally responsible. Any company that is using protective packaging would be a good target customer. This includes electronics, furniture, appliances, toys, industrial components, and more.”
Ecovative has demonstrated great success launching Mushroom Packaging in the United States, and then licensing the technology to Sealed Air Corporation. In North America, Mushroom Packaging is now being sold to Fortune 500 companies in industries ranging from high-tech electronics to high-end furniture.
"Now that we have proved ourselves in the market and the production process in the United States, we are seeking qualified partners to licence the technology and launch it throughout Asia. "We are actively seeking partners. There is no launch date set for Mushroom Packaging in Asia, but currently there is strong demand," said Bayer.
Bayer pointed out that Mushroom Packaging offers high performance protection at a competitive cost. Mushroom Packaging offers a green, biobased, home-compostable alternative that consumers are looking for. Mushroom Packaging is made from regionally sourced agricultural wastes such as rice husks. This can provide an additional revenue stream for local farmers, and saves petrochemicals for use as fuels or for critical medical devices.
"Ultimately, we measure our success not just in innovation, but in the amount of positive environmental impact we are able to profitably bring to the world, and how much plastic we are able to replace," concludes Bayer.
