Pepsi has unveiled a new single-serve bottle for its Pepsi trademark portfolio including Pepsi, Diet Pepsi, Pepsi MAX and Pepsi NEXT, marking its first design update since 1996.
The bottle is rolling out in markets worldwide starting in Apil in 16-ounce and 20-ounce packaging, with full conversion taking a few years.
Angelique Krembs, vice president marketing, Pepsi says, "This new bottle is the next milestone in Pepsi's Live For Now marketing campaign. Our single serve bottle is the most visible and tangible connection point we have with our consumers, and we love how the new bottle expresses our brand DNA."
The new bottle has a bold swirl and elevated design, it has an etched, grip-able bottom which allows consumers to have a stimulating, tactile interaction with the bottle itself.
A new, 12-ounce glass bottle will also be offered as a premium package in select stores. The new bottle is the first iteration of the redesign of the full portfolio currently underway under the stewardship of PepsiCo's chief design officer Mauro Porcini, with additional elements to be rolled out throughout the year.
