Raflatac and UPM Rafsec merge
Pressure sensitives suppliers Raflatac and RFID tag and inlay manufacturer UPM Rafsec, have merged to form a new business entity, UPM Raflatac. The new company’s president Heikki Pikkarainen says that following the merger, UPM Raflatac’s product and service offering comprises both pressure sensitive labelstock and RFID.
“The rebranding of Raflatac and UPM Rafsec reflects UPM’s strong commitment to the labelstock and RFID business areas and the combining of UPM Rafsec under the UPM Raflatac brand,” says Pikkarainen. “UPM Raflatac will be more clearly part of UPM as a whole. The new name enables us to benefit from all the solidity attached to UPM – a name that stands for the world’s leading forest products company.”
According to Pikkarainen, Raflatac is already a major global player, and bringing in new generation RFID products under the same roof further strengthens the prospects for global growth.
“Customers will now be offered an increasingly extensive product range under a single brand. UPM Raflatac will continue to supply its customers with the same familiar products and services as formerly provided under the Raflatac and UPM Rafsec brands,” he says.
UPM Raflatac has around 2300 employees and an annual turnover of approximately €850m. The company has a global service network consisting of 11 factories on five continents and a broad network of terminals and sales offices worldwide.
UPM Raflatac is part of UPM, a leading global forest products company with annual sales of €10bn and stocks listed on the Helsinki and New York stock exchanges.