Awards keep coming for Fuji Xerox campaign

Fuji Xerox has found its Wide War I advertising campaign has become the gift that keeps on giving.

Since creating the campaign with local advertising agency Republik, Fuji Xerox has found itself on a roll. The campaign, focusing on personalised invitations to Fuji Xerox’s wide format launch last year, stirred enough interest in print and signage companies to pack the launch.

The awards for the campaign have begun to stack up. At Pride In Print, the campaign won gold in the self-promotion

category.

At the New Zealand Marketing Association’s Direct Marketing Awards, it won gold medals in three categories: Technology;

Direct Mail B2B; and Art Direction.

The companies have taken the campaign global, making the finals of the AME awards in New York and gaining silver in the Ames Asia Awards in the Financial Services, Commercial Public Services, Business Products & Services and Small Budget Marketing categories.

Paul Thomas, business development manager for wide format at Fuji Xerox, says, “Our ongoing partnership with Republik has resulted in considerable success and we look forward to future campaigns. We’ve proved that digital print production is ideally suited to direct mailing and personalisation, with print adding value to the campaign.”

Pictured above: Grant Blockley, wide format application specialist at Fuji Xerox with some of the Wide War I campaign collateral

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