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The innovation being shown in promotion for food products in New Zealand was captured in the entries received for this year’s Pride In Print Awards. Judges were impressed with the imagination and technical delivery shown in point-of-sale display material during the three days of concentrated judging at the Auckland Showgrounds.Typical of the innovation on display was the Iron Man Pushup Man entry in the Screen Printing and Signage category.
A total of 150 of the displays were created by Auckland Packaging, using screen printing four-colour process techniques. The job was done in six parts all printed on one sheet.
The “pushup man” was die cut, the entire job glued and assembled, and a battery-operated motor attached behind the display, to give the man the muscle power to do his pushups.
The finished effect was a display measuring 1675mm x 960mm, emphasising the “You Only Get Out What You Put In” message for the product.
The Pride In Print Awards promote excellence in print in New Zealand.
Awards Manager Sue Archibald says that every year, the Awards grow in status and size. Each industry sector continually achieves higher performance levels, making the judging process a longer and more arduous task.
“New Zealanders are very innovative and we come across many great stories of what a printer has done to achieve an end result for a customer and how this can sometimes open up new markets for that customer.
“The print industry is a business development partner to many customers’ successes. It is good to see the print and food industries working together to produce a product that can either stimulate an existing market or open new doors.”
This year’s Pride In Print Awards will be staged and winners announced at the Rotorua Sportsdrome on the May 20.
