Print | i-grafix.com | Print News | Packaging News | Wide Format news | Australia, New Zealand and Asia Print and Packaging news from Australia, New Zealand and AsiaNorske Skog is bringing Swedish paper supplier CellMark on board in Asia with a marketing agreement for publication paper, setting up a new distributor called NorCell Asia.
Based in Singapore, NorCell Asia will have exclusive marketing rights for all Norske Skog products to be sold in Asian markets. The company is transferring its sales operations and staff from PanAsia Paper in Singapore.
Sven Ombudstvedt, CEO of Norske Skog
Sven Ombudstvedt, CEO of Norske Skog, says NorCell will offer customers a broader range of solutions for their publishing needs, and improve efficiency and cost in the supply chain.
Hans Kling, CEO of Cellmark, adds that the agreement will strengthen CellMark’s position in sales of publication grades into Asia.
The companies have worked together previously in the North American market – establishing a long term sales cooperation in August 2011 under the NorCell name. CellMark also acquired exclusive control of Norske Skog’s North American operations.
Through this Asian venture Norske Skog says it expects to release between US$15m to US$20m in working capital via the partnership.
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