Print trend surveys coming from drupa

Print trend surveys coming from drupa

Between now and drupa 2016, drupa will carry out a series of global surveys for the international print industry to research how print may best adapt to the huge and fundamental changes that are taking place in the communications market.

Organiser Messe Düsseldorf says these reports will provide a means to detect and assess trends and market potential, themes and innovations – on an international level and across most markets. Werner M. Dornscheidt (pictured above), president and chief executive, says, “In view of the fundamental structural changes in the print industry, current and comprehensive information and market data are more important than ever. As a key partner of the print industry, drupa will support the market proactively in this way.”

Messe Düsseldorf has commissioned the independent print consultancy, Printfuture from the UK and the market research company, Wissler & Partner from Switzerland, to carry out these trend surveys. Printfuture managing director Neil Falconer visited New Zealand recently as a guest of Fuji Xerox for its Innovate event.

The show organisers will publish the results of the trend surveys in the form of drupa trend reports at www.drupa.de, planning four issues of the drupa trend report covering vital themes between now and 2016. In the first drupa trend report published in , drupa will examine the challenging impact of the internet for print service providers worldwide as well as the opportunities that the internet now offers for the industry. It will analyse regional differences, recruiting the participating panel the visitor database of drupa 2012. Decision makers among drupa visitors will receive their invitation to participate in the online survey by e-mail over the next few weeks.

In addition to the drupa trend reports, the drupa barometer will track key trends over time across the whole print industry. Again, it will request that selected visitors, who attended drupa 2012, take part in the online survey by e-mail. The results of this research will also be published four times over the next few years on www.drupa.de alternating with the drupa trend reports. They will publish the first barometer in the beginning of 2014, with the last barometer planned for publication during drupa 2016. Dornscheidt says, “With these new tools we can provide our exhibitors and the industry as a whole with important new insights thereby delivering vital information for strategic decision-making.”


Dornscheidt, adds, “I am glad to have these expert partners on board. Printfuture has outstanding technical and analytical expertise in the print industry; Wissler & Partner is our longstanding and proven partner for Messe Düsseldorf’s exhibitors and visitors surveys. Furthermore, I expect these results to also produce concrete, valuable information for the strategic development of drupa.”

GO TO MORE Exhibition NEWS

Leave a Comment

Scroll To Top