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Designer and architect Markus Benesch is bringing HP’s wall décor solutions to life, designing the HP exhibit for this year’s Heimtextil exhibition in Frankfurt, Germany.
HP says the collaboration with Benesch showcases how designers can express their creativity and create high end, luxury collections with its Latex printing technology, which offers non-repeat patterns, smooth colour gradients, multiple colours on the same design and new substrates and textures.
Markus Benesch, designer, presents his new HP wall decor collection at Heimtextil 2014
Benesch has previously also worked with Benetton, Campari, Fiat and Samsung. His HP exhibit features brightly coloured banners and hangings.
Benesch says, “My walls are bold messengers of courage, fun and creativity. In a rapidly changing world, technology is evolving constantly. For this reason HP digital printing technology is the perfect chisel and hammer to shape my playful graphic worlds.
“As a curious designer who has seen this industry develop, I can assure you: the future of digital wallcovering is now.”
Joan Pérez Pericot, worldwide marketing director of HP’s large format sign and display division, adds, “The collaboration with Markus Benesch at this year’s Heimtextil truly demonstrates the power and possibilities of digital printing.
“Current trends in design focus on unique design and customisation from the customer. With HP technology, designers can produce an endless array of colours with no limits to scale and no restrictions on repeating patterns, expanding the opportunity for designers and wallcovering manufacturers to differentiate themselves with high end collections.”
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