Printing Industries’ next innovation seminar will focus on the importance of printing companies being able to understand the changing social attitudes, behaviours and needs of their client’s customers.
Bill Healey, CEO, Printing Industries says, “Every company in our industry either provides direct services to consumers or services other businesses who service consumers. It’s therefore essential that printing companies understand what drives consumers in order to be able to work with their clients to communicate the right messages in the best way for them.”
Healey says, “This Media Super sponsored seminar has sourced one of Australia’s top speakers on the future of innovation will explain in a simpler and entertaining way what the trends are and how printing companies can leverage this knowledge to create new business opportunities.”
Speaker Steve Tighe is a leading advisor to business on the future, strategy and innovation, and is the former national foresight manager with global brewing giant Foster’s. Since leaving Foster’s, Tighe has worked with a number of leading organisations including Holden, Kraft, ClubsNSW and the Victorian State Library, looking at the longer-term future of their business.
Tighe says, “It’s important that printing company managers understand consumer values and attitudes and how and why behaviours and needs are changing in order to work better with their clients. My presentation will focus on this with particular attention to the rise of post materialistic values and attitudes, what it all means and the impact this is likely to have on Australian lifestyles over the next ten years.”
Healey says the world is changing and that new thinking is needed by industry managers at all levels, he says, “You have to give people what they want and to do this successfully you need to know what they are thinking and what influences this thinking. This seminar is focussed on just that.”
The Planning and Innovating for the Future seminar will be held in Sydney on October 23 at the Dooleys Lidcombe Catholic Club, and in Melbourne on November 21.
Andrew Tribute
