In one of the first signs that the flow of marketing dollars from print to digital may be slowing the AMI (Australian Marketing Institute) reports there is a decline in marketers looking to increase their online spend.
However it is still a growing number, with those looking to increase social networking and web 2.0 spend up by 66 per cent, those who will increase online advertising up by 56 per cent, mobile and SMS up by 30 per cent.
Digital PR will see an extra 34 per cent, direct marketing online will be up by 38 per cent and viral marketing spend will rise by 23 per cent.
The figures show a drop of around 10 per cent on average over previous years, but still represent an increase in spend that printers can only dream about.
Overall the spend on digital media will increase by one per cent to $33bn, with medium sized companies, those with a turnover of less than $150m upping their spend while the $150m plus business will be decreasing their spend.
