Jeffrey Hayzlett has been named chief marketing officer and vice president for Kodak's Graphic Communications Group
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Eastman Kodak Company has named Jeffrey Hayzlett chief marketing officer and vice president for its Graphic Communications Group (GCG). Hayzlett has nearly 25 years of international marketing, sales and customer relations management experience in the graphic communications industry.At Kodak, Hayzlett will lead all marketing activities for GCG, including product positioning, segment marketing, branding, marketing communications and customer development. Additionally, Hayzlett will actively lead business research, marketing strategy and business development activity for GCG. He will report to Jim Langley, president, GCG, and senior vice president, Eastman Kodak Company.
"As a veteran in the graphic communications industry, Jeff brings valuable experience in marketing, technology, business development and operations to our management team," says Langley.
"He has a proven ability to leverage the strengths of an organisation - its people and products - to create true business value for customers. We are thrilled to add another seasoned executive to our GCG leadership team."
Hayzlett most recently served as president and chief executive officer of the Hayzlett Companies, Inc., a group of successful companies in the technology and communications industries. His primary business was Hayzlett & Associates, Inc., a business development and public relations firm specializing in the graphic arts, technology and communications industries, with offices in Sioux Falls, S.D., and San Francisco, California.
"With its broad solutions portfolio and its understanding about the conventional, digital and blended production environment that printers operate in, Kodak is uniquely positioned to help customers maximize their growth and revenue opportunities," Hayzlett says.
Earlier in his career, Hayzlett served as state director and chief of staff for Rep. Tom Daschle and as an issues policy analyst for Sen. George McGovern.
Hayzlett replaces Barbara A. Pellow, who left Kodak for personal reasons in February 2006.
