A global leader in packaging and packaging solutions, MeadWestvaco, has launched its Aerosense, an ergonomic aerosol sprayer specifically designed for products such as sun care, body spray deodorant and hair spray.
MeadWestvaco says this solution will help brands differentiate in the increasingly competitive aerosol space within the beauty care market.
According to MeadWestvaco as more beauty care products are implementing ergonomic sprayers, Aerosense helps brands distinguish their products from more traditional push-button aerosol sprayers on the shelf by incorporating a trigger actuated sprayer into the design.
MeadWestvaco is introducing the Aerosens aerosol sprayer at the PCD Congress and Aerosol and Dispensing Forum in Paris on February 6-7, 2013.
The Aerosense features actuation and a continuous, even spray pattern, It has a locking feature to prevent the sprayer from unexpectedly activating in a bag or suitcase. The design provides a distinctive look and consumers enjoy a comfortable spray experience, ultimately leading to increased brand loyalty.
Andrew Burrett, vice president-strategy and marketing, MWV Beauty and Personal Care says, “MWV has a strong legacy and expertise in aerosol dispensing solutions within the home and garden market. We’ve leveraged our insights and successes in that space to develop the Aerosense aerosol sprayer, which meets the market demand for an easy to use, attractive and distinct design for beauty products.“
“This solution will help brands differentiate in the increasingly competitive aerosol space within the beauty care market,” concludes Burrett.
