EFI buys Metrix, Holt to join EFI

Rohan Holt’s Australian-founded technology business Metrix Software has been acquired for an undisclosed sum by industry giant EFI.

The entire Metrix team has moved with the business, with Holt taking the role as director of EFI Metrix. The Metrix software is an innovative automated imposition and planning solution, favoured particularly by the burgeoning numbers of ganging printers.

The deal is the latest in a long line of solutions developer acquisitions by EFI, which has regularly snapped up Aussie developers, just a year ago it bought Prism MIS, and six months before that bought web-to-print developer Online Print Solutions 

Rohan Holt says, “EFI is the leader in print production workflow and I know our worldwide customer base will benefit enormously from the new level of integration with EFI’s products.”

Metrix’s technology offering will also expand to serve as an integrated impositioning module for EFI’s Pace MIS product. Over time Metrix’s technology will also become integrated with EFI’s other MIS and ERP workflow offerings. EFI plans on continuing Metrix’s existing reseller and channel arrangements.

Since its development and launch by Holt Metrix has developed into the world’s leading ganging software. The first version of Metrix was launched at drupa 2004, and the innovative company now has offices in the US – where Holt has been based for some years, as well as Belgium, and Australia.

Holt says hundreds of companies around the world have adopted the technology and have reaped the benefits of faster turnaround, improved efficiency, fewer errors, and superior accuracy.

He says, “Metrix is a single product, but it touches and improves many different areas of the print manufacturing process. Our goal as a company is to provide tools to the printing industry that remove the guesswork and labour intensive processes that linger as relics of the past.

“Metrix is that tool. It is our sole focus, and the way we are contributing to the modernization, automation, and rationalization of the industry.”

Metrix lists a long line of partners including the likes of Heidelberg and Fujifilm, there is no indication that it will stop working with them now it is part of EFI,

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